Over the course of the past couple of months, I have had the pleasure of using Missinglettr and the Missinglettr Curate tool – formerly known as Missinglettr Postbox. Over the course of that time, my content (I’ve only added 16 articles) has been shared hundreds of times over through direct shares and “re-shares”, and the audience that my content now reaches has multiplied by at least 10x.
A lot of people have questions about how to use Missinglettr Curate and how this powerful Missinglettr content curation tool can help reach a larger audience in the most efficient and effective way possible. And that’s to be expected any time you encounter such a powerful social media tool such as Missinglettr Curate.
Since I routinely answer a lot of those questions on social media, I figured I would write an article that addresses most of the questions and concerns that I see on a regular basis.
Instead of writing the same answers over and over again, I now just share this article.
Hopefully this will help you learn how to make the most of Missinglettr Curate as quickly as possible.
In this article I will break down the proven strategies that I have used to make sure that not only does my content get seen, but that it also gets shared and read by thousands of people.
What is Missinglettr Curate?
Before I explain how to use Missinglettr Curate and the strategies that I have used to grow my audience by 10x through Missinglettr Curate, I want to briefly explain what Missinglettr Curate is…
Missinglettr Curate is an online platform for content creators that allows you to use add your digital creations to a “library of content” that other Missinglettr Curate users can then peruse through and choose what content they want to share with their audience.
You can add anything to the curate library that you’ve created online; articles, blog posts, videos, etc.
Likewise, you can do the same and share other people’s content from the Curate library with your own audience.
Because everybody in the Missinglettr Curate tool is human, there is no bot interaction, which makes the tool completely within the user agreement guidelines of all of the social media platforms that the tool integrates with (Facebook, Twitter, Medium, LinkedIn and Instagram).
In fact, the tool is so powerful that I also wrote a full review on the Missinglettr Curate feature a short while back.
How to use Missinglettr Curate to grow your audience
Missinglettr Curate is a simple, yet very powerful tool with a unique approach to content sharing.
In a world where new content is created every second, it’s becoming increasingly difficult for your content to be seen, even when using state-of-the-art keyword research and SEO tools.
Missinglettr Curate attempts to solve that problem by putting it into a searchable database used by people who are searching with the specific intent to share content with their audience.
And even though the tool is very powerful, it’s imperative that you learn how to use Missinglettr Curate in the most effective way possible.
Here are the strategies that I have used (succesfully, I might add) to ensure that people find your content on Missinglettr Curate and choose to share it with their audience.
Create great content for Missinglettr Curate
The content that you write to share on the Missinglettr Curate library should be no different than the content that you write already.
The same principles to great content apply no matter where you are sharing that content:
- Write for your audience – answer their questions, speak their language and appeal to their emotions.
- Write natural content – do not focus on “SEO” too much, or you may start sounding unnatural, and that turns off people and search engines.
- Create great titles – first impressions matter, especially when it comes to titles. If the title isn’t enticing, nobody is going to click to find out if the article is good or not.
- Create engaging content – not only should your content be written for your audience, but it also needs to be engaging and keep people scrolling down the page to read more.
On Missinglettr Curate, the first thing people see is your title. So put a heavy emphasis on making sure it’s a title that entices people to click to learn more.
Use multiple Missinglettr Curate categories
Like any library, the Missinglettr Curate library organizes the content by using categories. There are primary categories, and then there are sub-categories (e.g., Health & Wellbeing as a primary category, and acupuncture as a sub-category).
If you go with just primary categories, your content may be in a section that has a significant amount of competition. Niching down and using the “acupuncture” category (instead of “Health & Wellbeing) may reduce your potential audience, but it will also reduce the amount of content you are competing with.
As a result, your content may be more likely to surface to the top AND be more relevant to the person searching, because they don’t care about other health articles – they just want acupuncture content.
There is a limit to the number of categories any given post can be assigned. I typically try to max out my categories as long as they’re all applicable to the content that I’m sharing.
In addition to categories, Missinglettr Curate also allows you to use “tags” to tag your content. These tags will be used to further organize your posts so that the correct audience can find them as quickly as possible through the Missinglettr Curate library.
Similar to the Missinglettr Curate categories, you want to make sure that you are not using “broad” tags when you can niche down to tags that are more specific to your content.
For instance, if your content is about how to write a great article, then don’t use the “marketing” tags. Instead, see if there’s a tag for “blogging” or “on-page SEO”, etc.
If it’s an article about candles, you might want to choose something like “entertaining at home” or other relevant “Home and Garden” categories.
Again, I typically try to max out my tags on each post that I add to the Missinglettr Curate library, as long as all of the tags I am adding are applicable to the content I’ve written.
Use high quality images on Missinglettr Curate
When using the Missinglettr Curate feature, the next thing that people typically see after a title, is the image you’ve used for the post you’d like to be shared.
As with any other content, the primary image should be one that captures the attention of the reader. At the very least, the image should be relevant to the content you have added to the Missinglettr Curate library.
According to Skyword research, articles that contain relevant images receive 94% more views than articles that do not.
The same research indicates that the more attractive or powerful a photo is… the more likely that content will get shared.
People who use Missinglettr Curate to find high-quality, valuable content to share with their audience are going to vet the content you are sharing in the Curate library before clicking the “+ share” button.
One of the key indicators that people will often look at for articles is the “word count”. If your article is under 500 words, then it really needs to be PACKED full of value in those 500 words, otherwise, it might get overlooked.
In reality, most great content is typically over 500 words anyway, so if I see your content only has 172 words, chances are, I’m not even going to bother looking at it.
To make sure your content isn’t getting overlooked, you may want to focus on creating content that is a minimum of 500+ words.
Don’t let fear prevent you from using Missinglettr Curate
A lot of people hesitate to use tools like Missinglettr Curate because they’re afraid that nobody will share their content.
Perhaps it is because you are new to writing content.
Maybe you don’t like rejection (does anybody?).
As with most things in life, if you do not share content to the Missinglettr Curate library, then yes, you are correct – nobody will share your content, because they can’t.
And even if you currently write mediocre content, you can still get your content shared – you just need to post more of it so that you increase your exposure and chances of getting found by more people who want to share the content you’re creating.
The people who share your content are either part of your audience, or they’re your peers.
So your content must be able to draw me in and make me want to share it — starting with the title.
If you aren’t able to do that with your content outside of Missinglettr, then it won’t be different inside of Missinglettr Curate.
You’ll want to focus on learning how to create content that engages people.
Even then, volume is key.
Even if you’re not good just yet at creating engaging content that draws people in, then at least put up a bunch of content so that there is a variety of content for people to find in the Missinglettr Curate library.
The more content you have, the more opportunities people have to see it and share it.
If you create mediocre content and only add 5 things to the curate library, then you won’t get a lot of shares…. But if you add 50 pieces of content, even if it’s mediocre, you’ve increased your exposure and will likely see more shares.