For example, the article that is linked to in the previous paragraph is an article that I randomly read a few days ago from another business. If they had never written it, I would never have read it, and I would never have shared their business article on my personal or business networks.
They received social exposure simply because they took a few minutes to write a fantastic article which adds value to my own content.
Business blog posts should be an integral part of a sales funnel
When done properly, every business blog post should be an integral part of a successful sales funnel by including CTA’s in each and every piece of content that you write.
Many times, a business article may be the first time someone is learning about your product or service. At that point, they are just a visitor that is waiting to be converted into a lead.
In order to have a successful business blog where you convert website visitors into leads, you must have a clear and concise call to action (CTA) in each and every blog post.
When your articles and CTA’s are executed properly you’ll generally find that your business blog is an entry point into a high-conversion sales funnel.
Inbound SEO leads (e.g. people finding your business through a blog post) have a 14.6% closing ratio vs outbound leads (paid advertising) which have an abysmal closing rate of 1.7%
Struggling with social media content? Start a business blog
If you’re struggling with consistent social media content for all of the various social media platforms, then you’ll want to create a blog for your business.
If you have ever wondered how so many businesses are able to consistently churn out video content, new social media posts, etc, you’re not alone.
Then one day you realize that a highly effective social media content strategy is to simply take excerpts from a business blog and re-hash them for social media use, using templates and other automation tools.
An effective business blog content strategy will also help to ensure that your social media post content is in line with your overall branding because the source material is consistent.
For the most part, much of my social media content is on auto-pilot because of the foundational content that already exists in the articles I’ve written for my business blog.
Your customers want entertaining and/or educational content
Here are the top five reasons that customers follow specific brands online:
The third reason why people follow specific brands online is for entertaining or educational content. One of the best ways to provide that for your customers is in the form of a blog.
Bonus: If that content is entertaining or educational enough, the chances of it being shared increase exponentially.
The same applies to the fifth reason, which is to receive exclusive content. A blog (combined with an email list) is a great place to provide exclusive content for your most devout followers (customers).
Consumers are more likely to buy after reading a business blog post
Not only will your customers follow you for educational or entertaining content, but they’ll also be more likely to purchase from you as a direct result of that content.
In a study completed by Conductor, consumers are 131% more likely to purchase from a brand immediately after reading an educational business blog post.
And even as much as a week after reading an education business blog, consumers were still 48% more likely to buy from that business.
So consumers want to follow you for that kind of content and then on top of that they’re 131% more likely to purchase from you immediately after reading that content.
That sounds like a pretty effective sales funnel to me!
Those are some significant research statistics on the effectiveness of educational blogs that should make every brand pause and take notice.
A business blog is an opportunity to improve your websites SEO
If your website only consists of static pages, there is generally very little opportunity to optimize the site by introducing new content.
You can really only update static pages so much, and typically static landing pages are not filled with a ton of information.
Less is often better when it comes to static business pages.
That’s where a blog comes in.
Blogs provide an opportunity for a company to create a brand voice, and communicate with customers while simultaneously optimizing their website for search engines through their business blog articles.
The statistics cited in this article clearly indicate that a blog almost always guarantees that a business will receive higher traffic volume than a business that does not have a blog.