Insightful MarketMuse Review: Enhancing Your SEO Strategy

Discover an in-depth MarketMuse review and learn how it revolutionizes SEO strategy. Get insights on features, usability, pricing, and more in our comprehensive guide.

MarketMuse review

Welcome to the world of content marketing in the digital age! Here at ExpertTexan, we understand that the everyday challenges of SEO strategists, marketers, and content creators involve sifting through tons of information, searching for relevant keywords, and crafting high-quality content that meets the demands of both the audience and search engine algorithms.

The task gets harder with every passing minute as the digital landscape is ever-expanding and evolving. Did you know there's a tool that streamlines this process and adapts to the algorithmic changes of search engines?

In our ongoing bid to provide valuable insights and trends to digital professionals like you, we'll be taking a deep dive into an AI-driven content intelligence platform – MarketMuse.

And we know a lot about it because we use it every day!

So, buckle up because this MarketMuse review is chocked full of personal experiences, recommendations, and takeaways from our day-to-day experience with this SEO software.

TL;DR: Yes, we recommend MarketMuse, because we use it daily. In fact, we even used it in our content creation process to write this article!

Affiliate Disclosure: "We use affiliate links on our site. This means we might earn a commission if you purchase through these links, at no extra cost to you. Our recommendations are always based on our personal experience and thorough research."

What is MarketMuse?

MarketMuse is a robust software that helps digital marketing specialists unlock a new level of content optimization, strategy planning, and keyword analysis. With a plethora of features such as site auditing, content quality grading, and content analysis, it leverages artificial intelligence to collect, analyze, and prioritize content based on authority and return on investment. All the while helping users create content that ranks high on search engines and resonates with their target audience.

Who uses MarketMuse?

Designed for creators, builders, and innovators in the digital realm, MarketMuse is the go-to tool for content marketers, SEO strategists, and digital media professionals across various industries.

Whether you're a blogger trying to reach a wider audience, a small business owner looking to increase your online visibility, or a digital marketing agency aiming to boost your clients' ROI, MarketMuse could be the invaluable assistance needed to improve productivity and drive revenue.

Let's illustrate what you can expect from MarketMuse:

MarketMuse Features


AI-Powered Content Optimization

It uses artificial intelligence to identify strengths and weaknesses in your content.

Content Briefs & Topic Modelling

It guides you through the content creation process with scientific rigor.

Competitive Analysis

It allows you to analyze how your content stacks up against the competition.

Content Quality Grading

It grades your content on a scale for you to know where improvements can be made.

ROI Analysis

It provides an estimate on how your content could impact revenue.

Stay tuned as we explore how MarketMuse makes the intricate content creation process smoother and more rewarding in the following sections.

Understanding the Features of MarketMuse

When it comes to content marketing, having the right tools is crucial for success. MarketMuse, an AI-powered content marketing and keyword planner, is designed to offer extensive features that streamline the content creation process, from research to optimization.

Let's investigate these features to understand how they can enhance your SEO strategy.

AI-Powered Content Marketing and Keyword Planner

At the core of MarketMuse's capabilities is its AI-powered platform. It uses machine learning and artificial intelligence to analyze content, suggest topics to cover, and develop briefs to guide your brand in creating better content. Whether you're an agency or a brand with SEO writers, MarketMuse can help you create a highly effective content marketing strategy based on hard data, not just gut instincts.

MarketMuse goes beyond simple keyword research, providing comprehensive insights into your content. For example, when you type in a topic in the Research Application, MarketMuse compiles a list of terms to include in your content and even suggests how many times each term or phrase should be covered in your article.

Competitor Analysis and Content Optimization

MarketMuse's Compete Application offers insights into the content that is ranking at the top for your main keywords. It highlights content gaps you can leverage, allowing you to create content that stands out from your competitors.

The Optimize Application, on the other hand, allows you to see how your content will rank against competitors. By pasting your content into the MarketMuse window, you can see your content score and understand which additional topics you need to cover.

The platform also provides a list of questions related to your main keyword through the Questions Application. These questions can serve as a foundation for your content and as headers for subsections, aiding you when you're struggling with writer's block or unsure what to cover in your article.

Content Brief Creation and Internal Linking Recommendations

Creating content briefs can be time-consuming, but MarketMuse simplifies this process with its AI-powered briefs. These briefs detail the topics and keywords to include and even suggest internal links, saving you significant time and effort.

The Connect Application of MarketMuse provides linking recommendations based on your focus keyword and topic. These links include internal, external, network, and competition links, ensuring you're not missing any crucial internal links.

Recent Features: SERP X-Ray Functionality and ROI Estimates

MarketMuse recently introduced the SERP X-Ray functionality, allowing users to dissect the targeted SERP and understand which articles are currently ranking and why. It identifies gaps that your competitors may have in their articles and suggests "must-haves" to include in your own article.

Additionally, MarketMuse now provides ROI estimates of sites and keywords as well as SERP analysis in "Content Clusters." These features, when used together, form a powerful toolkit for strategists to identify valuable keywords and build clusters of content around them that will dominate SERPs and beat out the competition.

In short, MarketMuse's features offer a comprehensive suite of tools for content marketers, making it a valuable asset in your marketing tech stack. Stay tuned as we evaluate the user experience of MarketMuse in the next section.

Evaluating the User Experience of MarketMuse

A tool may have all the right features, but it falls short of being an ideal solution if it's not user-friendly. That's why we at ExpertTexan have taken the time to delve into the user experience of MarketMuse, examining the interface, load times, and customer support.

And that was easy since we use it on a daily basis.

User Interface and Usability

In the world of digital marketing platforms, a user-friendly interface is paramount. Looking at the reviews on Capterra, one user expressed satisfaction with MarketMuse's ease of navigation. However, according to other sites like, MarketMuse's interface can be somewhat challenging for first-time users.

Unlike other tools that start with a blank screen requesting a keyword, MarketMuse presents a toolbar on the left side highlighting plans, applications, and power-ups. While this may seem overwhelming initially, MarketMuse has tried to ease the learning curve by providing guided instructions and a robust help center with FAQs.

Load Times and Performance

There's no denying the importance of speed and performance when it comes to using a tool like MarketMuse. The Reports and Optimize applications on MarketMuse can take a few moments to load. This is likely due to the vast amount of data the program is parsing and analyzing. While the wait might be slightly frustrating, it's a small price to pay for the detailed insights provided by the tool.

We are happily patient and perfectly fine with MarketMuse doing the heavy lifting, even if it does take a few minutes each time. It sure beats the hours and hours of manual research that we would have to do otherwise. Even tools like SemRush or Ahref cannot do what MarketMuse does without requiring a significant amount of manual analysis.

Customer Support and Assistance

When it comes to customer support, MarketMuse appears to excel. Based on Capterra reviews, users have appreciated MarketMuse's customer support. After purchasing, users can leverage the training resources to understand the basic work procedures, and technical assistance is available.

In addition, MarketMuse offers support via helpdesk features and email tickets. To submit a support request, users can head to their support page and click “Contact Support.”

Moreover, for users who need more extensive assistance, MarketMuse offers the MarketMuse Academy, which is a comprehensive course overview of the platform and how to use it to its fullest ability.

In conclusion, while there are some minor drawbacks to the user interface and load times, MarketMuse's robust customer support and extensive resources make it a valuable tool for content marketing. In the next section, we will delve into an analysis of MarketMuse's pricing.

Analyzing the Pricing of MarketMuse

As we shift gears from the user experience to the cost of MarketMuse, it's important to remember that price is always a consideration when investing in any tool or software. We must examine not just the cost but the value it offers for the price.

Overview of MarketMuse Pricing

MarketMuse prides itself on its scalability and offers a free version for those wanting to try out the platform. However, for a more thorough use of the platform, MarketMuse's pricing starts at FREE! Yes, you heard that right - Free!

The next plan up after that is just $149 per month, and each tier up from there allows you to scale based on your needs. This price might seem steep initially, but considering the AI-powered features and extensive resources it offers, it's worth evaluating if this is an investment that could yield high returns for your content marketing efforts.

For us, that answer is a resounding YES.

Comparing MarketMuse Pricing with Competitors

When comparing MarketMuse's pricing with competitors such as Frase and Semrush, it's clear that each tool has its own benefits and drawbacks. One reviewer mentioned that while they use both MarketMuse and Frase, they prefer MarketMuse because of its effectiveness despite it not being as user-friendly as Frase.

While pricing is an important factor, it's also essential to consider other factors such as functionality, ease of use, customer support, and the tool's effectiveness in achieving your goals.

Value for Money: Is MarketMuse Worth the Investment?

The question of whether MarketMuse is worth its price tag is subjective and depends on your specific needs and goals. Reviews reflect a mix of opinions, with some users stating that they find the tool to provide excellent value for money while others find it expensive, particularly for smaller businesses or entrepreneurs.

One reviewer mentioned that the tool helps them save a significant amount of time on keyword research, which they believe justifies the cost. Another user pointed out that while MarketMuse is highly effective in content optimization and has great customer support, its pricing could be a hurdle for small businesses.

In conclusion, the value of MarketMuse largely depends on how you intend to use it and your budget. It's worth considering the potential return on investment, as it could save you a significant amount of time and resources in the long run by helping you create top-ranking content.

In the next section, we will answer some common questions about MarketMuse to help you make an informed decision.

Addressing Common Questions about MarketMuse

As we delve deeper into MarketMuse, it's natural to have questions about the platform. We often encounter queries from our readers and customers at ExpertTexan, so we've compiled a list of the most common questions and our expert responses.

Is MarketMuse Worth It?

First and foremost, the question on everyone's mind: is MarketMuse worth it? The answer largely depends on your content development needs, your budget, and how you value your time. MarketMuse is a powerful tool that provides deep insights into content optimization, competitor analysis, and keyword planning. It is designed to save you time and help you create content that ranks better in search results.

From our experience, we can say that MarketMuse has been a valuable addition to our content strategy at ExpertTexan. It has helped us streamline our content creation process, conduct more effective keyword research, and optimize our existing content for improved search engine visibility. However, it's important to remember that tools like MarketMuse aren't magic bullets. They're most effective when used as part of a comprehensive SEO and content marketing strategy.

What is MarketMuse Used For?

MarketMuse is a multifaceted tool. It's primarily used for content marketing and SEO, but its applications are diverse. It uses AI and machine learning to analyze your content and suggest topics to cover, providing valuable insights on how to improve your content's SEO.

MarketMuse's features include a Keyword Planner for researching and selecting optimal keywords, a Competitor Analysis tool for identifying content gaps and opportunities, and a Content Brief Creation tool for generating detailed content briefs. It also offers internal linking recommendations to connect relevant content.

In essence, MarketMuse is used to help brands and agencies create better, more SEO-friendly content that can rank higher in search results.

How Does MarketMuse Compare to Other Tools?

If you're considering MarketMuse, you're likely comparing it with other content optimization and SEO tools. While there are many tools on the market, MarketMuse stands out in a few key areas.

Its AI-driven approach to content analysis and optimization sets it apart from more traditional keyword research tools. It offers a more comprehensive understanding of a topic, including related subtopics and questions that your audience might have. This can help you create more in-depth, comprehensive content that satisfies user queries.

Moreover, MarketMuse's content brief creation feature is a standout. It generates detailed briefs that provide clear guidance on what to cover in your content, helping you or your writers produce high-quality, SEO-optimized content more efficiently.

In comparison to other tools, MarketMuse may have a higher price point, but its advanced features and insights could justify the investment for many businesses. However, it's important to evaluate your specific needs, resources, and goals when making your decision.

Remember, there's no one-size-fits-all solution in SEO and content marketing. What works best for ExpertTexan may not be the best fit for your business, so consider your unique situation when deciding on a tool like MarketMuse.

Conclusion: The Final Verdict on MarketMuse

After thoroughly examining the features, usability, pricing, and overall value of MarketMuse, it's time to sum up the pros and cons and determine who would benefit the most from using this tool.

Pros and Cons of Using MarketMuse

Like all software platforms, MarketMuse has its impressive strengths but also faces a few challenges.


  1. Customer Support: MarketMuse excels in providing robust customer support. Their help center is well-organized, with FAQs categorized for easy navigation. They even offer a MarketMuse Academy for an in-depth understanding of the platform.

  2. Comprehensive Content Optimization Features: The AI-powered content marketing and keyword planning features are superior, providing high-quality, topic-based keyword research.

  3. Affordable for Some: According to a Capterra review, some users have managed to get a good deal on MarketMuse, making it a value-for-money tool for them.


  1. Pricing: The biggest drawback for this tool is its high price tag, which might be out of reach for smaller businesses.

  2. User Interface: Though the platform has taken measures to improve, the user interface is initially not very user-friendly.

  3. Load Times: The platform can be slow at times, especially when generating reports or optimizing applications. This can be frustrating for users in our fast-paced digital world.

  4. Limited Free Trial: Some users have found the free trial limiting and experienced issues during the trial period, as mentioned in a Capterra review.

Who Should Consider Using MarketMuse?

MarketMuse is best suited for fast-growing sites and marketing agencies that heavily rely on content marketing for growth. Its advanced content optimization features make it an excellent tool for businesses aiming to enhance their SEO strategy and improve their web presence.

However, due to its high pricing, it may not be the best choice for small businesses or freelancers with a limited budget. Despite offering a free plan, the limited queries may not be sufficient for these users.

For companies like ExpertTexan, which focus on delivering expert advice and insights, a tool like MarketMuse could be highly beneficial. The detailed content analysis and optimization features can help us create high-quality, SEO-friendly content that ranks well in search results.

In conclusion, while MarketMuse has its drawbacks, its strengths in content optimization and customer support make it a valuable tool for content marketers and SEO specialists. If your business can afford the investment and you aim to significantly elevate your content marketing strategy, MarketMuse is definitely worth considering.

Remember, the best tool for you depends on your specific needs and resources. Always consider your unique situation when deciding on a tool like MarketMuse.